If you are putting together a marketing plan for your business and you need market research, you had already considered about conducting a focus group. After all, it is one of the best ways to help a company learn valuable information about customer attitudes and their perception about the business and its products or services.
Today, I will provide reasons on leveraging your mobile app audience for speedy feedback loops and why you should not concentrate your energy on traditional focus groups!
So, to start with, the undeniable fact is, mobile users are already customers. As a result, you can confidently infer that your findings make up your larger customer base. Based on that user data, you can speculate what features they use, how often they use the app, etc. This way you can easily reckon their loyalty. Therefore, your results will be a true reflection of the market and your findings will be easier to work with.
Besides providing a robust customer profile, this handheld device and the introduction of app bestow brand with the scope of staying connected to the customers and engage them at a better level. Most business will agree with me that their mobile customers are more engaged than desktop-only clients.
In a nutshell, the speed to collection of feedback from actual customers and the proven technique of targeting are the prime reasons that make mobile customers the new focus group!