The concept of hash tags has brought a new wave into the world of social media, and can also be regarded as the harbinger of grand way of emphasizing users’ psyche. YouTube, a groovy video-sharing website has come up with a new hashtag concept called #SeeSomethingNew. Hashtags are mainly used by the users on their social media platforms to accentuate any of the new thoughts which the users want people to read about. These hashtags can be about anything from food, travel, tech to education.
As YouTube has launched this hashtag very recently, probably not more than a couple of weeks back, it is okay if you know nothing about it. Well, these three simple words “see”, “something” and “new” say everything you need to know. We surf the internet to find new ideas and concepts, content we have not seen, read or heard before. Since social media has enlarged its horizon, the new concepts are just a click ahead. In the tech world, by and large every day some or the other new concepts are coming up and YouTube have shouldered this responsibility to make it happen through their brand new online advertising skill.
A handful of videos have been uploaded till now and the best part is that they have been watched by millions. On the tech side, Technical Guruji is working on bringing simple and fundamental technical ideas for the tech savvy viewers. These simple thoughts have been marked with #SeeSomthingNew to bring it to the limelight. They are updating the crisp tech advises to educate you in numerous ways. Other social media networks are also using this hashtag in ways best suited for them.
So what are you waiting for? Start using this hashtag for your business before it becomes old-school. #SeeSomethingNew is the new fad. #SeeSomethingNew
If you are putting together a marketing plan for your business and you need market research, you had already considered about conducting a focus group. After all, it is one of the best ways to help a company learn valuable information about customer attitudes and their perception about the business and its products or services.
Today, I will provide reasons on leveraging your mobile app audience for speedy feedback loops and why you should not concentrate your energy on traditional focus groups!
So, to start with, the undeniable fact is, mobile users are already customers. As a result, you can confidently infer that your findings make up your larger customer base. Based on that user data, you can speculate what features they use, how often they use the app, etc. This way you can easily reckon their loyalty. Therefore, your results will be a true reflection of the market and your findings will be easier to work with.
Besides providing a robust customer profile, this handheld device and the introduction of app bestow brand with the scope of staying connected to the customers and engage them at a better level. Most business will agree with me that their mobile customers are more engaged than desktop-only clients.
In a nutshell, the speed to collection of feedback from actual customers and the proven technique of targeting are the prime reasons that make mobile customers the new focus group!
By now, digital marketing has become a buzzword in the industry. But, if you are a digital marketer you must have a fair idea by now how difficult it is to manage a slew of projects, campaigns, and clients, and all this while coordinating efforts with other teams and immediately reacting to change. With the help of the right tools you can make your life a lot easier, but with the overwhelming number of options, where should you start?
So, here I am bringing you 9 tools which are indispensable for digital marketers for a targeted approach. Let’s have a look!
- Google Analytics – Keep a tab on what all is going on in your digital marketing plan.
- MailChimp – Create, send, and track your email campaign with a facile user interface.
- Keyword Planner – Shows you a keyword’s traffic volume and estimates the competitiveness of the term.
- QuickSprout – Measure’s a website’s SEO, social media impact, and much more.
- Optimizely – Improve conversions through various kinds of testing.
- Copyscape – Don’t let plagiarism suffer your client’s image and your efforts.
- FullContact – Organize and retrieve contacts collected through social media, email, business cards, and others.
- MailTester – Test your mail before you hit a send button to make it efficient and spam-free.
- HootSuite – Boosts your social media presence by scheduling social content hours, days or weeks in advance.
These are my favourite and essential tools which I use to rule the rooster. Start using them today and see the difference and don’t forget to share your experience!
The shibboleth ‘content is king’ is being tossed around a lot, but do you actually know what it means? Or, the repercussion it plays in successful online marketing? If your answer is NO then it is a high time to learn about what quality content is and the part it plays.
Fresh and quality content is of utmost importance in SEO as most search engines love new content and without content, there would be nothing to optimize for search engines. The metadata they reckon to the posts is simply a whack to aid robots like Google and Facebook wrap their digital heads around the complexities of the content they are indexing. Each click earned by every marketer’s heads to a piece of content and the keywords that people type into search engines are an endeavor to find content.
Email, social media posts, landing page, product description – these all are the examples of content. Content is the lifeline of what online marketers do – regardless of the form they use to present it in front of their audience. Although, as mentioned earlier, content is a necessity, here are few benefits of it in making your business visible on the top of search engine results.
- Brand awareness
- Inbound traffic
- Link popularity for SEO
- Support lead generation
- Revamp business’s website image
As a matter of fact, the list of benefits of curating quality content is endless. So, if you wish to make your business rise like a shining star then create substantial content that visitors really appreciate!